NHL X MONTREAL CANADIENS

The Project:

  • A video posted by the Official NHL Instagram celebrating the Canadiens playoff birth.

My Notes:

  • I pitched and executed this concept in coordination with the NHL’s social media team, focusing on the history of the franchise and how this is the “next generation” of legendary Habs.

  • To get accurate player comparisons, I anonymously polled the Canadiens Reddit page for ideas.

  • The video has garnered over 379,000 views on Instagram since posting

The Specs:

  • Role: Producer, Editor

  • Adobe Premiere Pro for editing

  • Footage courtesy of NHL

  • PLEASE CLICK IMAGE FOR VIDEO